Social Media Policy

Overview

IANS’ Social Media Policy projects deliver a high-level strategy and roadmap to locate, identify, categorize, and safely enable social media use within your company.

• Do you have procedures and policies in place to monitor your organization’s products and brand?
• Are you aware of market perception of your organization? Are you monitoring what customers and competitors are saying about you through social media channels?
• Are you aware of your employees’ actions on social media and how that affects brand? Are you reacting in the right way when negative information is released?

IANS ensures that you have the right policies in place to meet these needs, specific to your organization. Based upon years of research and real-time insight, this project will lay out the fundamental requirements to develop strategy in-house.

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Key Deliverables

IANS customizes each engagement to fit your organization’s requirements including your requisite deliverables and timeline.

Sample deliverables include:

• Report of Current Trends in Social Media: Understand what social media can and cannot contribute to your company.
• Social Media Cost Benefit Analysis: Understand the advantages and disadvantages of social media tools.
• Social Media Strategy Fundamental Requirements: A detailed analysis of your company’s requirements for addressing social media policy in your company.

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Benefits

• Preempt data leakage, privacy, and legal concerns.
• Learn from other organizations’ successes and failures in their efforts to address social media.
• Access experienced assistance in implementing your social media policy.

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