IANS for Solution Providers

IANS accelerates your business through its information security expertise and understanding of leaders at Fortune 2000 companies, government agencies, and academic institutions.

Practitioner Understanding

To build a world-class company, you have to understand what’s on the mind of your target customers. Analysts in the security industry claim to be at the center of end-user conversations, but you never hear the unfiltered voice of the consumer.

Why risk it?
At IANS, our research model has been created to capture an authentic picture of what’s on practitioners’ minds. We don’t have an army of research analysts on staff who are paid to write their own opinion. Instead, we have a team who doesn’t try to interpret, translate or cajole…they just listen, and report what they hear.

Our strength lies in our ability to accurately capture and then summarize the high points of compelling conversations between industry players. Understanding your market enables you to articulate a clear message that resonates with your prospects.

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Information Security Forums

Two-day regional events hosted in eight major cities: Washington D.C., Minneapolis, New York, Dallas, Boston, Atlanta, Chicago, and San Francisco. IANS brings together an average of 150 to 220 sophisticated IT security executives and professionals and marketing/sales executives from 12-20 vendor companies discuss the security industry’s best practices, technologies, and trends. Solution providers present their offerings during solution discussions over the course of the two days.

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Thought Leadership

IANS will employ a quantitative and/or qualitative approach to gather key market data to test hypotheses, develop strong data to support market claims, and develop a compelling data-backed business case for emerging technologies, products or solution sets. Working with our clients, IANS will deliver a customized, credible, third-party validated piece of research to strengthen messaging and positioning of new and existing products.

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Strategy

IANS brings three distinct competencies to any solution provider consulting engagement: 1) its world-class Faculty; 2) its intimate knowledge of Fortune 100 end-user technical needs and buying habits gathered through its end-user research offerings; and 3) its unique ability to survey end users in support of solution provider data needs.

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