Solution Providers Consulting
Fueled by interactions among IANS Faculty and end users, IANS provides actionable advice to information security, risk management, and compliance executives.
Solution Provider Consulting and Advisory Services
IANS conducts research in a powerfully unique way: we only listen to what’s on the mind of practitioners… a lot of them.
IANS offers vendor companies unique insights that are drawn from ongoing, moderated discussions around the most pressing security issues of the day. Then we summarize these conversations and give you the results. No spin, no agenda. Just pure, market-sourced insights.
And our research offerings reflect this approach. Whether you need help repositioning your offering or want a comprehensive survey completed on key strategic questions, IANS has you covered.
How Is IANS different?
IANS brings three distinct competencies to any vendor consulting engagement:
- Its world-class Faculty.
- Its intimate knowledge of Fortune 2000 end user technical needs and buying habits gathered through its end user research.
- Its unique ability to survey end users in support of vendor data needs.
IANS has the ability to deliver technical, marketing & sales, and strategic insights to our vendor consulting clients from our proprietary data sources.
Benefits:
CEO
- Avoid myopic thinking by hearing practitioner perspectives
- Evaluate strategic direction
Sales
- Improve product positioning
- Tighten sales messages
Marketing
- Understand product messaging gaps
- Determine customer perceptions
- Improve understanding of market positioning
- Enhance brand management
CONSULTING AND ADVISORY SERVICES:
IANS will employ a quantitative and/or qualitative approach to gather key market data to test hypotheses, develop strong data to support market claims, and develop a compelling data-backed business case for emerging technologies, products or solution sets. Working with our clients, IANS will deliver a customized, credible, third-party validated piece of research to strengthen messaging and positioning of new and existing products.
IANS research reports are unique in that the insights that power these written pieces are drawn from the IANS closed community of Fortune 1000 security practitioners and the IANS Faculty. IANS reports are concise, data driven, and focused on addressing end user questions on the adoption and use of technology in the information security space. Solution providers can purchase distribution rights to IANS’ reports for use as marketing material, proof-of-concept, and market credibility building with clients and sales prospects.
IANS brings three distinct competencies to any solution provider consulting engagement: a) its world-class Faculty; b) its intimate knowledge of Fortune 100 end-user technical needs and buying habits gathered through its end-user research offerings; and c) its unique ability to survey end users in support of solution provider data needs.
IANS will employ a quantitative and/or qualitative approach by conducting online surveys or interviews to gather key market data that will uncover trends, market needs, untapped potential, and key market intelligence to enable your marketing and strategy efforts. IANS will help you target the right customers with the right solutions while delivering actionable recommendations.
IANS will examine the competitive landscape of your market. IANS will define your competitors, analyze their offerings, and deliver the ideal strategies for countering their marketing to clients and prospects. As part of this exercise, IANS will evaluate competitors’ market perception and strategy and form a recommendations-based action plan to help win business in light of competitors’ strategies and other market forces.
IANS brings three distinct competencies to any solution provider strategy engagement: a) its world-class Faculty; b) its intimate knowledge of Fortune 1000 security technology buyer technical needs and buying habits gathered through its end user conversations; and c) its unique ability to survey end users in support of solution provider data needs.
IANS is creating a defensible, transparent, and unique-to-security methodology to define the return organizations derive from IT security solutions. IANS’ Information Security Investment Analysis (ISIA) offering will measure security initiatives in a business context that will help justify IT security purchases to the business side of organizations.
Have an IANS Faculty member or IANS senior executive deliver a custom presentation to your employees or at a third-party industry event on a topic of interest. With its unique position in the marketplace, IANS can bring cutting-edge technical and/or managerial insights to any gathering with an eye toward providing front-line insight from its many end user and security practitioner conversations.
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