Project Consulting
IANS brings three distinct competencies to any solution provider consulting engagement: a) its world-class Faculty; b) its intimate knowledge of Fortune 100 end-user technical needs and buying habits gathered through its end-user research offerings; and c) its unique ability to survey end users in support of solution provider data needs.
IANS has the ability to deliver technical, marketing & sales, and strategic insights to our vendor consulting clients from our proprietary data sources.
Examples of engagements:
- Identify the competitive threats that affect your strategy and learn how to effectively market and sell against your competitors
- Test marketing messages with end users and Faculty for credibility and ability to address pain points
- Identify the most effective partners to support business growth, and ensure your partner positioning is resonating well with end users
- Mine IANS datasets around solution providers’ association with specific pain points
- Analyze end-user spend and budget cycles and the technologies that correspond to various cycle phases
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