IANS For: Enterprise Teams Individuals Solution Providers
Home About Ians In The News Blog Contact Secure Login

Strategy

Project Consulting

IANS brings three distinct competencies to any solution provider consulting engagement: 1) its world-class Faculty; 2) its intimate knowledge of Fortune 100 end-user technical needs and buying habits gathered through its end-user research offerings; and 3) its unique ability to survey end users in support of solution provider data needs.

IANS has the ability to deliver technical, marketing and sales, and strategic insights to our vendor consulting clients from our proprietary data sources.

Examples of engagements:

  • Identify the competitive threats that affect strategy and learn how to effectively market and sell against competitors.
  • Test marketing messages with end users and Faculty for credibility and ability to address pain points.
  • Identify the most effective partners to support business growth, and ensure partner positioning is resonating well with end users.
  • Mine IANS datasets around solution providers’ association with specific pain points.
  • Analyze end-user spend and budget cycles and the technologies that correspond to various cycle phases.

Market and Customer Assessments

IANS will employ a quantitative and/or qualitative approach by conducting online surveys or interviews to gather key market data that will uncover trends, market needs, untapped potential, and key market intelligence to enable your marketing and strategy efforts. IANS will help you target the right customers with the right solutions while delivering actionable recommendations.

Benefits

  • Track interest in an emerging space or technology based on actual end-user queries.
  • Uncover areas of opportunity for solutions.
  • Gain insight into end-user attitudes on a particular product or solution provider.
  • Leverage data and analysis for marketing opportunities.
  • Understand the dynamics of a given vertical or company size by exploring vertical- or size-specific trends through additional analysis.

Competitive Assessment

IANS will examine the competitive landscape of the market. IANS will define competitors, analyze the offerings, and deliver the ideal strategies for countering client and prospect marketing. As part of this service, IANS will evaluate competitors’ market perception and strategy and form a recommendations-based action plan to help win business in light of competitors’ strategies and other market forces.

Benefits:

  • Deliver successful sales interactions though scenario-based sales plans.
  • Empower sales teams with valuable selling tools for the various strategic and tactical discussions anticipated by sales management.
  • Produce a comprehensive and consistent set of tested market messages for sales.

IANS Strategy Day

IANS brings three distinct competencies to any solution provider strategy engagement: 1) its world-class Faculty; 2) its intimate knowledge of Fortune 1000 security technology buyer technical needs and buying habits gathered through its end user conversations; and 3) its unique ability to survey end users in support of solution provider data needs.
IANS has the ability to deliver technical, marketing and sales, and strategic insights to our solution provider strategy clients from our proprietary data sources.

Strategy Day Examples:

  • Product roadmap review with S.W.O.T. analysis, led by an IANS Faculty member
  • Onsite presentation on the state of market for a relevant focus area such as mobile security or DLP.
  • Marketing material, messaging review, and workshop with IANS Faculty

Information Security Investment Assessment

IANS is creating a defensible, transparent, and unique-to-security methodology to define the return organizations derive from spending on IT security solutions. IANS’ Information Security Investment Assessment (ISIA) offering will measure security initiatives in a business context that will help justify IT security purchases to the business side of organizations.

Benefits:

  • Clearly articulate the business value of your product to management and other decision makers.
  • Justify the purchase of your product or service to prospects.
  • Differentiate sales approach from the competition.

Webinar and Speaking Engagements

Have an IANS Faculty member or IANS senior executive deliver a custom presentation to employees or at a third-party industry event on a topic of interest. With its unique position in the marketplace, IANS can bring cutting-edge technical and/or managerial insights to any gathering, providing front-line intelligence from its many security practitioner conversations.

Benefits:

  • An IANS speaker lends credibility to any in-person or web-based event.
  • IANS insights significantly elevate the conversation at any employee gathering.
  • Because of its deep domain knowledge, IANS offers world-class presentations on a myriad of technical, compliance-based, risk, and managerial topics.
  • IANS is flexible in meeting your needs.

Become A Client