Thought Leadership

IANS Custom Report

IANS will employ a quantitative and/or qualitative approach to gather key market data to test hypotheses, develop strong data to support market claims, and develop a compelling data-backed business case for emerging technologies, products or solution sets. Working with our clients, IANS will deliver a customized, credible, third-party validated piece of research to strengthen messaging and positioning of new and existing products.

Benefits

• Report introduces a data-supported hypothesis to the market.
• Product validation is created by interviewing target user demographic across different industry verticals or geographies.
• Solution Provider receives the report with full distribution rights.
• Report provides a valuable tool for facilitating sales.
• Solution Provider receives the option to distribute the report via www.iansresearch.com.
• IANS Custom Reports elevate Solution Providers as thought leaders.

IANS Research Reports - Reprints

IANS research reports are unique in that the insights that power these written pieces are drawn from the IANS closed community of Fortune 1000 security practitioners and the IANS Faculty. IANS reports are concise, data driven, and focused on addressing end-user questions on the adoption and use of technology in the information security space. Solution providers can purchase distribution rights to IANS’ reports for use as marketing material, proof-of-concept, and market credibility building with clients and sales prospects.

Benefits

• Add credibility and validate your market segment.
• Provide the sales force with an extra, high value way to communicate with clients and prospects.
• Demonstrate critical thinking about market segmentation and strategic direction.

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