IANS Faculty 2024 Cyber Predictions: SaaS Market Trends

January 18, 2024 | By IANS Research

Cybersecurity was not spared from the inflationary pressures and economic instability during the past year. Budget, staff and hiring cuts were made in various enterprise areas. Volatile market conditions spurred large SaaS organizations to acquire the technology of smaller SaaS companies - to their advantage.

As the year begins, IANS Faculty members take center stage to offer their thoughts on the trending topics in InfoSec for 2024. In this short video clip, IANS Faculty member Olivia Rose discusses what SaaS market trends mean for your security program.

Gain an understanding of the newest security market trends to stay ahead of the curve. Watch our helpful video with Olivia Rose, just one of our many globally recognized Faculty security practitioners.

2024 Predictions on SaaS Market Transitions

Here’s Olivia’s take on 2024 infosec SaaS market trends:

My prediction for 2024 would be that we're going to start seeing these smaller SaaS startups get gobbled up by the larger companies, specifically those that are more the technology security kind of companies, because there has been an influx of these small companies taking advantage of SaaS and the glory of the cloud.


Want more trends? Attend our State of the CISO 2024 Webinar

Join our upcoming webinar: State of the CISO 2024 - Turn Challenges into Opportunities. IANS Sr. Research Dir., Nick Kakolowski and IANS Faculty member and Artico Search partner Steve Martano will discuss the State of the CISO survey finding and pinpoint the trends poised to have the most impact in 2024 – from evolving threats, a growing mass of AI tools and new SEC rules – and the opportunities they present for CISOs. Gain practical, real-world recommendations to help you understand your situation and prepare arguments for driving change. Register today:


How IANS Faculty Expertise Benefits You

Cybersecurity today is faced with a myriad of complex challenges, and the IANS Faculty will help you make informed security decisions that protect your business. By focusing on the tips in this Faculty video, you can strengthen your organization’s security posture and your own.

Whether you need guidance on program direction, a tie-breaking opinion on architectural considerations, tool implementation advice, a comprehensive security assessment, a penetration test, or mapping controls to a regulatory standard, we are a trusted partner to provide the best decision support for your security team.

Our mission is to help you make better, faster decisions, grow professionally, and stay compliant. Get in touch with IANS to learn more about how we can help move your security program forward.


Although reasonable efforts will be made to ensure the completeness and accuracy of the information contained in our blog posts, no liability can be accepted by IANS or our Faculty members for the results of any actions taken by individuals or firms in connection with such information, opinions, or advice.

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